PRAGUE, March 27 (Xinhua) — Chinese automaker Chery has officially introduced four new models of its OMODA 5 and JAECOO 7 in the Czech market.
The launch event, held Wednesday in Prague, saw the participation of over 700 attendees, including government officials, trade association representatives, automobile dealers, and Chery's business partners.
Chinese Ambassador to the Czech Republic Feng Biao emphasized that sustainable development and the transition to green energy are widely recognized global priorities. He stated that China is eager to collaborate with the Czech Republic in the field of new energy vehicles, fostering mutually beneficial partnerships and sharing technological expertise to tackle climate change and support global sustainability.
Feng also highlighted that business collaborations between China and the Czech Republic would strengthen economic and trade relations, ultimately benefiting the people of both nations.
Shen Zaoshi, deputy general manager of Chery’s European Union division, told Xinhua that the company conducted extensive market research to ensure the newly launched models align with local consumer preferences.
Acknowledging the Czech Republic as a well-established automotive market with strong consumer purchasing power, Shen expressed confidence that Chery’s technological and product advantages would offer more choices to local buyers.
Chery announced plans to work with its local partner, Grand Automotive Central Europe, to build a sales and service network. By the end of 2025, the company aims to establish approximately 30 sales outlets across the Czech Republic.
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